Financial clarity
You know what comes in, what goes out, and what each client and each service actually earns you, without building a spreadsheet every time.
Financial and technology advisory
From diagnosis to Data.
We get your business finances in order, automate the work your team still does by hand, and put the numbers where you can see them. First we find out what's actually broken; then we build the tool that fixes it.
- Free 60-minute diagnosis
- Weekly deliveries with % complete
- English and Spanish
What sets us apart
We don't hand you an AI playbook. We hand you a working system.
Training your team helps, but it doesn't collect invoices or build your cash flow. We build the tool, connect it to your sales, collections and numbers, and have it in use within the first few weeks.
The usual approach
- Workshops and training on AI tools
- Documents, policies and slide decks
- Each department adopts tools on its own
- Results that are hard to measure
With MARKET LAB
- A custom-built system, in use from the first deliveries
- Sales, collections and numbers connected in one place
- One source of truth for the whole company
- One agreed metric, reviewed with you every month
01
Numbers first
Ten years in finance: we start where the money leaks, not with the latest trendy tool.
02
We build, not just advise
Websites, CRM, automations and dashboards made for how your business actually runs.
03
Tested in-house
Every tool runs in our own companies first, before it reaches yours.
Data Index
How organized is your business?
Six questions, two minutes. You get a 0–100 score across finance, collections, processes and decisions, plus where to start.
- No sign-up
- Your answers aren't sent anywhere
- Your result is added to your diagnosis if you book one
What you get
What changes in your business
The number almost always exists. The problem is that it isn't anywhere a person can see it in time. Here's what we leave up and running.
Automated processes
Quotes, payment reminders, and reports that someone handles manually today start running on their own.
Automatic account statements
Every client can check or receive an up-to-date balance, without anyone on your team having to call.
Client and supplier map
Every client and supplier as a pin on a map, so your sales team can plan routes and visits.
Business health
One dashboard with what matters: sales, margins, outstanding receivables, and cash flow, measured the same way every time.
Data-driven decisions
Raise prices, drop a service, or make a hire: you decide with this month's numbers, not a gut feeling.
How we work
Four phases, and the first one isn't optional
You always know which phase we're in, what shipped this week, and how much is left.
1
FreeDiagnosis
A 60-minute meeting and a short report: what's broken, what gets fixed first, and what isn't worth touching yet.
2
Building your website or app
In phases, with something usable at every delivery. No disappearing for three months.
3
Maintenance
The system changes because the business changes. Adjustments, backups, and support.
4
Tracking results
The metric we agreed on from day one, reviewed with you every month.
Every week: a delivery and a progress percentage
While we build, you get a weekly report covering what's done, what's next, and the project's % complete. If something slips, you hear about it that week, not at the end.
Weekly report · week 345% complete
- Client records loaded
- Account statements in testing
- Client map with pins
- Business health dashboard
Illustrative example of the report format.
After launch
Two ways to keep your system running
Pick the option that fits how often your business changes. Terms are agreed in writing after the diagnosis, based on the scope of your system.
For businesses on the move
Fixed monthly plan
One flat monthly fee that covers ongoing care for your system.
- Backups, updates, and monitoring
- Routine adjustments included each month
- Monthly results review
For occasional changes
Hourly adjustments
You pay only for the hours you use, when you need a change.
- No monthly commitment
- Every change is estimated before work starts
- Switch to the monthly plan anytime
An example
A distributor that sold well and got paid late
Illustrative example: not based on a specific client
Before
Everything lived in someone's head
Prices in a spreadsheet, collections over WhatsApp, and sales reps visiting clients with no set route.
Diagnosis
Three priorities
Know who owes what and since when, update prices on time, and organize sales visits.
Build
One tool
Automatic account statements, prices kept in a single place, and a client map with pins for the sales team.
Tracking
One number, every month
The owner checks outstanding receivables and margin by client on one screen, and makes decisions from there.
Who's behind it
Business people who build technology
That's why the diagnosis doesn't start with technology: it starts with the numbers, because that's where the problem shows up first.
10
years in finance
Two at a brokerage and eight in investment banking, six of them as a financial advisor.
5
years running companies
General manager of a raw-materials corporation, then partner in its trading arm.
6.7×
that company grew
From US$600K a year on arrival to US$4M on departure.
We also run three companies of our own, Materiales Bello Campo, Core Lab Premium, and Ecocafé, and that's where every tool gets tested before it goes into your business.
FAQ
Questions we often get
Does the diagnosis cost anything or commit me to anything?
No. It's 60 minutes, in person in Caracas or by video call, and you walk away with a short report on the three things costing you the most. The report is yours to keep even if we never work together.
Do I need to be tech-savvy?
No. We talk about your business: how you sell, how you get paid, and which numbers you need to see. The technical side is on us.
How long until the tool is ready?
It depends on scope. When the diagnosis wraps up, you get a week-by-week plan, and from the first week you see usable deliveries and the percentage complete.
Why don't you publish prices?
Because every business needs something different. After the diagnosis you get a written proposal with scope, timeline, and the maintenance option you choose.
What happens once the system is delivered?
You can choose a fixed monthly plan or pay by the hour for adjustments. Either way, we keep tracking the agreed metric with you.
Do you work with companies outside Venezuela?
Yes. We work by video call with businesses wherever they are, in English or Spanish.
What happens to my company's information?
It's yours. We don't share it with anyone, and inside the system each person on your team sees only what they need.
How to start
Let's start by finding out what's broken
1
60-minute meeting
No chargeIn person in Caracas or by video call. We go through how money moves in and out, where each number lives, and which questions you can't answer today without building a spreadsheet first.
And the report is yours either way
You walk away with a short report covering the three things costing you the most, what gets fixed first, and what isn't worth touching yet. It stays with you even if we never work together.